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“Philips has announced amBX, a technology which is said to extend the gaming experience out into the real world. amBX, developed by the Surrey based Philips amBX Group, is a technology that will take gamers a step closer to a full sensory experience, with amBX enabled games providing gamers with the ability to use light, colour, sound, heat and airflow in the real world during gameplay. The technology uses a scripting language to enable games to send signals to compatible hardware such as lights, fans, heaters, and even furniture. This means that in a game the lights in your room will match up to the environment you are gaming in. E.g. Green for jungle and blue for the ocean. Strobes of while light could simulate a lightning storm and a burst of air from a fan could make huge jumps feel more realistic.”