I just laughed so much when I saw this video.. It exactly summarizes the current state of AR for marketing: useless! Simply displaying an object is boring! Adding crappy animations is boring! Come on guys, be creative, add some interaction !!

Me too (doing some AR stuff)! from Anatoly Zenkov on Vimeo.

EDIT: Added this one too :

Augmented Reality Extreme from Bruno Tozzini on Vimeo.