Laval Virtual 2009 – Clarte’s R-Screen

I don’t have time right now to talk about everything that was at Laval Virtual 2009 because I’m leaving this afternoon to Jordan! So if there’s any VR Geek around there, let me know

So I’ll just talk about the most innovative system I’ve seen at Laval, the R-Screen ! It was developped by Clarte (the very same that did Ergo Wide 3) for Renault, the french car manufacturer.

I’ve interviewed Alexandre “the manette” Bouchet who will explain everything to you :

As Kate wrote on the DS’ blog :

Rather compact (3 x 2 meters), R-Screen could be used to:

• Demo mobility concepts at shows without production. This provides OEMs an opportunity to save resources.
• Showcase several cars in one spot. A different car, a different audience/day, same show floor real estate.
• Try and buy new models before they’re in circulation. Want to get a feel for that new Renault model not yet available at the dealership near you? R-Screen lets you do this.
• Test personalization options and features. You think you’ll like the model in red with an integrated GPS system? Well you may not once you pick up your new car. You can try on all kinds of options virtually before purchasing.

This is really a great example of solving in a very smart manner a very precise problem, so congratulations to the whole team !